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The IVENTUS logotype has been developed to be deliberately confident and robust as way to leverage immediate market credibility in a very busy commercial landscape. The largely typographic solution uses extended spacial proportions to symbolise the prestige quality and service promoted by the brand. The bespoke nature of the letterforms such as pointed elbows and the V and N so some way to highlighting the pride in craft that IVENTUS is known for. The icon device is an abstract representation of an arrowhead, chosen because of the strong synergy with key brand pillars such as Targeted Response, Precision, and Excellence in craft.

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    Strategy, Creative Direction, Identity Design, Digital Media, Print Media