Onion Experience Tours
We were approached by Seminis Australia/New Zealand to design a brand identity for their upcoming Onion Experience Tour event in New Zealand; an event that was held exclusively for onion growers. We chose to pursue a logo design that leveraged brand presence from the unconventional proportions and playful layout as way to cut through the industry noise. The playful interaction of typography, form, and graphic devices created an event logo that was versatile and dynamic.
