Rola VBR Installation Video
Always looking to explore new ideas and creative outcomes, we decided the best course of action to help Rola activate the launch of their Vertical Bike Rack (VBR) range in 2023 was to utilise new media for a more informative and interactive installation manual. With specialist 3D visualisation skills, were were able to apply realistic surface finishes to the digital models; we then went about deconstructing the components, only to rebuilt them with step-by-step instructions on how to install the Vertical Bike Rack parts. The ends result is a dynamic video that allows users to visually see the process in detail, whilst also giving the opportunity to pause where necessary on the more advanced installation stages.