West Coast Pale Malt

The West Coast Pale Malt brand identity has been developed as a specialist product offering for Joe White signature malt, targeted towards customers in Western Australia region with local and premium sourced barley malts. The symbolism of the brand identity in clean and crisp, encapsulating both the region of WA where the barley is sourced, and of course, the product itself. Designed to sit within a family of Joe White signature brands, the project required the creative direction and design of the masterbrand as well as various marketing communication items for launch into local regions within Western Australia.